„Full time Dad. I like it” is Sopot Marketing Group’s and its partners’ own initiative. This nationwide information campaign was funded by EU grants obtained from the Ministry of Labour and Social Policy. The goal of the camping was to emphasize and appreciate the role of the father in the family life and functioning, and to draw attention to issues of equality between women and men in private life and the job market.

Sopot Marketing Group has prepared a communication strategy, and has developed a media plan, created the visual identity, designed all the materials promoting the campaign — billboards, city lights, brochures, commercial products, web banners, radio script and TV spot featuring Kurzajewskis family. We also conducted pre– and post– campaign quality and quantity research and supported our partners in the organization of events, press conferences and other events to promote the campaign.

See PDF materials –