ABC of Equality is a social campaign addressed to local governments and communities carried out by the Associations of East-Wes Women (NEWW), and is a part of the European Year of Equal Opportunities for All.
The purpose of the action was to educate local politicians on gender mainstreaming help combat stereotypes in the perception of female and male roles in professional and private life, and popularizing the existing anti-discrimination provisions of the Polish legislation.
For the project we prepared visual identity, designed outdoor media and advertising materials.