Sopocka Grupa Marketingowa Sp. z o.o.
81 – 824 Sopot / Armii Krajowej 116/17
tel.: +48 58 550 14 68; 58 551 25 92
fax: +48 58 555 15 56
e-mail: info@sgm.pl
One of our campaigns involved creating a name, and designing the communication and visual identity for the first Polish nationwide chain of used car stores. Our concept was inspired by the fastest animal in the world – a cheetah – that led to creating a popular tagline „Cheetah. The fastest way to a car”. In developing the logotype, we took into account the visual identity of GE Money Bank and the characteristics of the target group, hence quite an aggressive color scheme. The project involved designing all product labeling, and POS materials like: temporary license plates, car labels, stands, banners, photo-poles, stickers.
